Our solution should deliver a quick and easy way for her to procure ingredients and prepare healthy meals that she can take to work.”Īs you can see, each of these statements addresses the same issue-just in a slightly different way. Based on the four Ws-who, what, where, and why: “Our young working professional struggles to eat healthily during the week because she is working long hours.From a user research perspective: “Busy working professionals need an easy, time-efficient way to eat healthily because they often work long hours and don’t have time to shop and meal prep.”.This makes me feel frustrated and bad about myself.” From the user’s perspective: “I am a young working professional trying to eat healthily, but I’m struggling because I work long hours and don’t always have time to go grocery shopping and prepare my meals.Let’s take a look at some of the ways you might frame your design problem: Problem or POV statements can take various formats, but the end goal is always the same: to guide the design team towards a feasible solution. It provides a clear description of the issue that the designer seeks to address, keeping the focus on the user at all times. By designing a solution that meets this need, you can satisfy the user and ensure a pleasant user experience.Ī problem statement, or point of view (POV) statement, frames this problem (or need) in a way that is actionable for designers. Within the design context, you can think of the user problem as an unmet need. What is a problem statement?Ī problem statement identifies the gap between the current state (i.e. With this in mind, let’s take a closer look at problem statements and how you can go about defining them. ![]() Not only that: in the absence of a clear problem statement, it’s extremely difficult to explain to stakeholders and team members exactly what you are trying to achieve. Your work will lack focus, and the final design will suffer. Without a well-defined problem statement, it’s hard to know what you’re aiming for. A meaningful, actionable problem statement will steer you in the right direction, helping you to kick-start the ideation process (see Stage Three of the Design Thinking process) and work your way towards a solution. It helps you to articulate your design problem, and provides a clear-cut objective to work towards. The define stage ensures you fully understand the goal of your design project. In the define stage, we piece these components back together, synthesising our findings to create a detailed overall picture. In the empathize phase, we use analysis to break down everything we observe and discover about our users into smaller, more manageable components-dividing their actions and behaviour into “what”, “why” and “how” categories, for example. The relationship between the empathize and define stages can best be described in terms of analysis and synthesis. Once you have a good idea of who your users are and, most importantly, their wants, needs, and pain-points, you’re ready to turn this empathy into an actionable problem statement. The define stage is preceded by the empathize phase, where you’ll have learned as much about your users as possible, conducting interviews and using a variety of immersion and observation techniques. What is the define stage and why is it necessary?Īs the second step in the Design Thinking process, the define stage is dedicated to defining the problem: what user problem will you be trying to solve? In other words, what is your design challenge? How to define a meaningful problem statementīefore we dive in, though, if you’d like an overview of the entire Design Thinking process, check out this video:ġ.What is the define stage and why is it necessary?.In this guide, we’ll tell you everything you need to know about this stage in the Design Thinking process, as well as how to define a meaningful problem statement. You’ll then shape this into a problem statement which will act as your northern star throughout the design process. In the Design Thinking process, this step is what’s known as the “define” stage.Īs the second step in the Design Thinking process, the define stage is where you’ll establish a clear idea of exactly which problem you will solve for the user. If you’ve read our introduction to User Experience (UX) Design, you’ll know that UX is essentially about solving the problems that prevent users from accomplishing what they want to do with our product.īefore you can go into problem-solving mode, however, there is one very crucial step that you need to complete-one that will shape your entire design project from start to finish. Once you’ve empathized with your users, you can move on to the second stage of the Design Thinking process and define the problem your users need you to solve.
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